Make the packaging work harder for the product.
Beauty packaging often needs to balance color accuracy, tactile finish and a clear product hierarchy. The box should protect bottles or jars while giving the brand enough surface to be recognizable.
Common applications
- Skincare bottles, jars and sets
- Makeup kits and seasonal collections
- PR mailers and influencer launch boxes
- Printed rigid boxes, folding cartons and inserts
Specification starting points
- Core decision: Product fit and color system
- Common formats: Rigid, magnetic, drawer and mailer
- Finish direction: Soft-touch, foil, spot UV or clean matte print
- Brief to send: Product size, color references and campaign timing